Martech

DECEMBER 15, 2021

Every customer carries a phone and a wallet. To get to their wallet, go through their phone. Geofencing enables that. While geofencing looks like a great way to reach out to shoppers, there is a challenge in striking the right balance. Geofencing done right requires the consent of the consumer.

Ideal Customer Profiles 117

Ideal Customer Profiles Work Management Marketing Automation Services Marketing Management 117

ClickZ

AUGUST 27, 2020

Fast forward to today, and you have phone, web, microsites, mobile, and multiple social channels. Wallet feature(s). Discounting based on geofencing. With Ticketmaster, Talon.One is powering the user wallet by intuitively serving promotions. However, one thing has not changed. Discounting.

Promotion 64

Promotion Enterprise Management Efficiency Work Management 64

Martech Advisor

SEPTEMBER 27, 2019

Demand-side platforms are becoming ubiquitous as they allow advertisers to programmatically buy ad impressions on publisher properties (websites, mobile apps, etc.) Although these DSPs tend to be heavy on the wallet, they let you outsource the responsibility to an external team. from a diverse ad inventory in real-time.

Cost Per Thousand 72

Cost Per Thousand Demand Features Work Management 72