Microsite Public Relations Spending Wikipedia 
Webbiquity
FEBRUARY 24, 2015
What are the current best practices (and which aren’t worth spending time on) in each area? Enterprise-level SEO–optimizing thousands of pages, often across multiple subdomains and interlinked microsites as well as a mothership site–is different from working on smaller sites. SEO is public relations.”
Biznology
APRIL 23, 2013
While I agree that the top-25-50 bloggers do deserve deep, long-term, and personal engagement, spending that sort of time, over time, on “everyone else” would take all the time in the universe. So, what my team and I developed is the equivalent of blogger-brand speed dating. Before long, hundreds of email replies stream in.
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