Customer Experience Matrix
JANUARY 31, 2010
Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Users can build HTML emails, Web pages and multi-page microsites. Web forms and surveys are also content blocks, so the same rule-based selections can manage branching surveys and progressive profiling (i.e.,
NuSpark Consulting
JULY 17, 2010
Most systems integrate well with SalesForce.com, but also others. When leads are captured, many MA systems automatically capture their LinkedIn and Twitter profiles for further intelligence gathering on contacts. Landing pages are microsites that promote specific products/services with call-to-action web forms.
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Adobe Experience Cloud Blog
NOVEMBER 15, 2012
salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Some systems have “progressive profiling”, which are smart forms that recognize known visitors and ask different questions to build out the profile over time.
Webbiquity
FEBRUARY 14, 2010
Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.
WebMarketCentral
SEPTEMBER 21, 2009
Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.
Customer Experience Matrix
JUNE 18, 2008
Nearly all demand management systems have built-in email engines and Web servers for forms and microsites. Logic to select questions needed to complete a prospect’s profile is managed centrally rather than embedded separately within each form. This makes these functions as simple as possible to set up and use.
Convince & Convert
OCTOBER 22, 2013
High profile placements (what major websites featured the content). For Salesforce, we helped get the Social Success content microsite up and running in a few months, from a standing start. Some of the specific numbers we tend to report on include: Short Term: Overall traffic generated & reach of the campaign.
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