Valasys

JULY 1, 2021

With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. past browsing & buying histories and links clicked on in the email), and also based on cross-channel behaviors (e.g.,

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. You can break out charts and graphs and repurpose them into other channels, like blog posts.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Customer Experience Matrix

MARCH 25, 2012

I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered. Kwanzoo says this versatility addresses some critical pain-points for marketers, including needs to create content and capture data across multiple channels and to create more personalized interactions.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

Hubspot

DECEMBER 16, 2013

No matter how great a piece of content is, delivering content at the right time to the right person in the right channel makes all the difference. User experience -- How your prospects, users, and customers interact with a company in different channels and on different devices. Yet, many enterprise marketers go right for the kill.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28