Everything Technology Marketing

JULY 17, 2013

If you are producing high value content, it is much more likely to spread in social media, attract links from other websites, and rank well in Google. All of these lead to more web visitors through social media and SEO. Most people on the web are still educating themselves and aren’t quite ready to by when searching for information.

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Everything Technology Marketing

MAY 30, 2012

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online, often involving social media, before making a complex purchase decision.

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Everything Technology Marketing

OCTOBER 22, 2010

The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. of the total marketing mix this year from 20.9%

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Everything Technology Marketing

MAY 24, 2010

Remember that today's prospects are actively searching for high-value information to help them better understand problems and solutions, make sense of available solutions, select the best fit for their requirements, and ultimately make an informed purchase decision?

Work Management 100

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Everything Technology Marketing

MAY 9, 2012

Most B2B vendors have already optimized their websites for organic search engine rankings. With the explosion of social media, Google and other search engines have included social media activity into search results and into the algorithm used to calculate website ranking based on social popularity. Check it out:

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Everything Technology Marketing

APRIL 17, 2011

Newer channels such as social media and blogs are considered only moderately effective in comparison. At the bottom of the list we find online directories, online ads, and paid search. The highest rated channels are website, live in-person event, and email.

Advertising Channels 100

Advertising Channels B2B Marketing Content Marketing B2B 100