Zoominfo
JULY 2, 2020
These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them.
LeadSloth
APRIL 29, 2009
Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. It is about Internet marketing: very interesting posts about SEO, PPC and Social Media.
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Zoominfo
JULY 2, 2020
These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them.
Engagio
APRIL 18, 2018
Desk research – manually scraping or compiling contacts from sources such as LinkedIn, media or event websites, industry forums, and social media channels. Predictive personas – some predictive vendors, like Leadspace, will determine the personas most likely to buy and supply more like them within your target accounts.
Customer Experience Matrix
APRIL 25, 2013
Given how much vendors and analysts love to create new categories, I’m genuinely perplexed that no one has yet named this one. Some interaction managers do create predictive models, and the really big vendors (IBM, SAS, Oracle) have all three key components (CDI, real-time decisions, and predictive models) somewhere in their stables.
Engagio
JULY 10, 2017
You can find this information from a variety of sources, including annual reports, LinkedIn, and third party data vendors such as Dun & Bradstreet and Reachforce. Source this data from desk research looking at forums, job boards, social media, and other indications that an organization is utilizing certain technology.
Customer Experience Matrix
AUGUST 18, 2016
Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape.
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