Tomorrow People

NOVEMBER 7, 2017

And let’s not forget the well-documented rise of the podcast. Paid, owned and earned media are converging. Content was traditionally placed firmly in the box of ‘owned’ media, with advertising classified as ‘paid’ and PR/influencer marketing as ‘earned’. billion active social media users. There are 2.8 There are 4.9

Marketing AI 276

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Tomorrow People

NOVEMBER 21, 2022

And let’s not forget the well-documented rise of the podcast. With over a billion users, the video-based social media platform has attracted the envy of YouTube and Instagram, causing them to incorporate some of TikTok’s features into their own platforms (i.e. converting earned or owned media into paid online ads).

Marketing AI 156

Marketing AI Paid Content Marketing Strategy Marketing & Strategy 156

Tomorrow People

NOVEMBER 21, 2022

And let’s not forget the well-documented rise of the podcast. With over a billion users, the video-based social media platform has attracted the envy of YouTube and Instagram, causing them to incorporate some of TikTok’s features into their own platforms (i.e. Podcasts are now everywhere; every day, over 72,000 episodes are published.

Marketing AI 156

Marketing AI Paid Content Trends Marketing & Strategy 156