Industrial Marketing Today

APRIL 26, 2010

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Convince & Convert

JULY 21, 2010

Freedom of the Press/Media – Should you feel obligated to cite sources if asked for it? Wikipedia has a good explanation of it ( [link] ). . * 2257 Compliance – Does your website have UGC, how do you manage seemingly-adult content and its compliance? Keep it in compliance. Know the limitations and the extent here.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

B2B Marketing Zone Posts

NOVEMBER 2, 2010

To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? I’m often asked what I think the next big thing in social media might be. Buyer Interaction Shapes Buyer Experience Design , October 25, 2010 Image via Wikipedia. October 28, 2010 Image via Wikipedia.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40