Media Plans, Personalization, Transparency and Word of Mouth - B2B Marketing Zone

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Media Plans

Personalization

Transparency

Word of Mouth

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Please Help Me Support Make-A-Wish Foundation | Convince & Convert.

Convince & Convert

AUGUST 24, 2010

We’re working closely with Make-A-Wish Foundation national office (who has to approve every tweet and status update) to ensure this is all very much above board, transparent, and legit. Another person tweeted a link to a blog which turned out, much to my chagrin, to be a post asking for votes rather than a vote about the subject.

Paid Search Agency

Paid Search Agency PR Advertising Agencies Word of Mouth

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. link] Adam Metz I’ll be transparent here. You can call it ButterCRM Frosting for all I care.

Social Media Work Management Marketing Management Media

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Co-op SEO and the Future of Websites | Guest Posts | Social Media.

Convince & Convert

JULY 26, 2010

Meaning, a brand (or person) could benefit by leveraging the crowd. Transparency is a brand currency on the social web. Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. That’s what we’ve dubbed, “Co-op SEO.&#

Social Media SEO Marketing Websites PR

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

MAY 11, 2010

Back in those days, face-to-face networking at business events was really the most effective way to make the connections needed to get a chance to propose your product/service to the right person and it sometimes took dozens of events before the opportunity presented itself.

FAQ

FAQ Top of Funnel Paid Search Agency Social Media

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 6, 2010

Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted. By transparent, I mean keep it real and no lip service. The most efficient way to do this today is online.

Social Media Media Webinar Metrics Paid Search Agency

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 13, 2010

Carnegie’s principles: You can make someone want to do what you want them to by seeing the situation from the other person’s point of view. Let the other person feel that the idea is his or hers. Talk about your own mistakes before criticizing the other person. I don't know why, but that has always stuck with me.

Social Media Media Webinar Metrics Paid Search Agency

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 7, 2010

In the first section, Hsieh recounts his personal story, including his early childhood and nascent entrepreneurial adventures, including a misguided effort at worm farming. The word-for-word reprinting of Hsieh’s emails to employees regarding the Amazon acquisition are also priceless.

Social Media Media Webinar Metrics Marketing & Strategy

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Your UNION, P.U.B., and its members (Lijit).

Social Media Media Webinar Metrics Marketing & Strategy

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

APRIL 1, 2010

link] Chris Hall Jay as a lifelong T-wolves fan (the team’s life not mine), and a person involved in social media I have to say, awesome! But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. Too many cooks can spoil the dinner. (PS

Social Media Paid Search Agency Media Advertising Agencies

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

JULY 21, 2010

Having a social media policy is considered an enforcement action by the FTC, which can be important if you are sued for misleading or unsubstantiated claims on a blog or by a blogger. We’re going to see more and more case law around social media, intellectual property and online piracy and privacy.

Social Media Paid Content Media Advertising Agencies

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It's Time for Real-Time

Convince & Convert

JUNE 11, 2010

Plus, it’s like the personal trainer scenario. As I said to you at SXSW, greatness is what needs to be out there, and both of you define that, both in knowledge and personality [link] unmarketing My pleasure. I'll deliver you a signed copy in person. I'll deliver you a signed copy in person.

Webinar Metrics

Webinar Metrics Paid Search Agency Social Media PR

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

(includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] DMurrow (Dave Murrow) Twitter Comment RT @jaybaer: Develop a social media strategy in 7 steps. includes slides and worksheet) [link to post] (THAT’S Transparency!, link to post]. Thanks for the thoughts and processes.

Social Media Media Webinar Metrics Marketing & Strategy

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Best Practices for SaaS Lead Generation

SalesIntel

OCTOBER 26, 2022

Implement tools and systems that make it easier for prospects and customers to stay in touch with you and receive personalized attention. Buffer is a SaaS product for social media planning and automation. You can also implement this strategy with a beta launch to encourage social proof and word-of-mouth marketing.

Lead Generation

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Is Social Conversation a Myth?

Convince & Convert

AUGUST 31, 2010

Those that do have comments, usually have no further comment from the person who left a comment in the first place. Remember, social media makes big companies seem small again. It’s like consultants telling companies to be “transparent&#. Some Bloggers respond to the comments and some don’t. Not so much.

Conversion Paid Search Agency Social Media Advertising Agencies

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

That's why I mentioned that even though I'm showing in my table my personal ranking of these tools, it's meant to be just a starting point. Personally, one gripe I have with popular solutions out there is the latency in acquiring the data posted live. In control. In control.

Social Media Media Paid Content Work Management

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

FEBRUARY 9, 2010

I think now is an opportunity for people and companies to embrace a level of transparency and honesty that hasn't been seen in long time. Some companies (such as Domino's which I also wrote about here: [link] ) have gotten better at acting like they are all of those buzz words like transparent, human, conversational, engaging, etc.

Social Media Webinar Metrics Media Paid Search Agency

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

AUGUST 26, 2010

I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans. RowFeeder is the first business to be spawned from the buzzed about new tech incubator Untitled Startup – a “transparent startup&# in Seattle that even publishes their website traffic live on their home page.

Social Media Media Webinar Metrics Work Management

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 18, 2010

Social media is not some other discipline that should warrant throwing business concepts out of the window. The fundamental shift within the organization towards transparency and customer service is the bottom of the iceberg, while tweeting is just a tip. Twitter and Facebook are not strategies. They are tools. Tools are easy.

Social Media Media Webinar Metrics Marketing & Strategy

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

AUGUST 4, 2010

" (via @jaybaer @JKalbarczyk) [link] Terence RT @JKalbarczyk: Love @jaybaer's new post: [link] "it’s not like social media created negativity, it just puts a magnifyin … Cory Williamson That thread was incredible. I would love to meet Amy in real life and see what kind of person she is. side of neg. I appreciate it.

Social Media Media Webinar Metrics Marketing & Strategy

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Wow Online Influencers With An In-Person Experience

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Time is proving that no matter how much social media changes, the core rules of engagement remain the same. The blogosphere is especially demanding of something “real.”

Personalization

Personalization Paid Search Agency Transparency PR

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. I was thinking about trying to squeeze it in here, but I don't have enough personal experience with it yet.

Social Media Media Paid Content Webinar Metrics

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The 39 Social Media Tools I’ll Use Today

Online Marketing Institute

OCTOBER 31, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. I was thinking about trying to squeeze it in here, but I don't have enough personal experience with it yet.

Social Media Paid Content Tools Media

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 23, 2010

Here we have a new paradigm that focuses at last on relevant, personalized communications AND costs almost nothing, and yet people are still apoplectic about it taking a lot of time? Nobody said social media was both transformative AND a slam dunk.

Social Media Media Paid Content Webinar Metrics