Centralize your Social Media Strategy: 6 Steps to Creating a Social Media Governance Board
Adobe Experience Cloud Blog
AUGUST 9, 2012
One of the first projects that your governance board will work on is determining high-level strategic social media goals, timelines, and marketing ROI measurements. Create an abstract, or manifesto that you can share to the rest of your social media teams. 4) Define project stages. 5) Communicate goals and train staff.
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