Adobe Experience Cloud Blog

JULY 17, 2018

In fact, 91% of B2B purchasers say past buying decisions had been influenced by word of mouth from industry peers. Camille Crandall, account executive at Marketo takes advantage of the Marketing Nation Summit to launch a three-day mini-interview series of impromptu videos featuring customers and their daily takeaways.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Ambal's Amusings

MARCH 18, 2010

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Marketo's Modern B2B Marketing. Rebel Brown's blog Phoenix Rising.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

DECEMBER 7, 2009

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. Bestselling author David Meerman Scott shares how word-of-mouth can spread marketing messages for free. 5 Steps to a White Paper that Pulls in the Perfect Prospect.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Adobe Experience Cloud Blog

SEPTEMBER 27, 2010

Jackie Huba : B2B companies may not necessarily create the next iPod or TiVo, but with the right amount of focus and dedication, they can still create word of mouth that gives them an edge over competitors. For more B2B marketing resources , subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter.

B2B Marketing 48

B2B Marketing B2B Paid Search Agency Word of Mouth 48

KoMarketing Associates

AUGUST 3, 2017

As they move into interest and evaluation, they will often download a white paper or study from the company’s website. If you are unsure about how to structure your marketing budget, Marketo has a good high-level B2B budget that can help you allocate your funds into the right areas. Final Thoughts.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

Albacross

APRIL 24, 2019

No matter how effective your lead generation strategies are, word of mouth will always be one of the best ways to grow your business. Clients’ Referals. If you’re facing this problem, the solution is simple: Stop generating leads manually, and start automating the process instead. Hoot Suite.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101