Industrial Marketing Today

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B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. The Definitive Guide to Lead Nurturing from Marketo. How do you nurture leads?

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If You Want Better Leads, Set Your Content Free

Industrial Marketing Today

Traditional lead generation tactics usually involves creating some valuable marketing content such as a white paper to use as a giveaway for the purpose of collecting names and email addresses. See White Papers: Lift Your Barrier? ). What does that have to do with lead generation and content marketing? Let me explain.