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Digital B2B Marketing

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6 Cringeworthy Marketing Technology Failures

Digital B2B Marketing

JULY 25, 2013

Here is my best guess: Eloqua populates this content dynamically and they didn’t have enough content, or content that matched to the business rules, to populate the entire template for some individuals. On Facebook and across their site, Marketo believes I am actually Lauren, one of my colleagues.

Eloqua 100
Eloqua Auto Responder Banners Marketo 100
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Are Machines the Future of Marketing?

Digital B2B Marketing

MARCH 14, 2013

What if you could create a template for an ad, dynamically create hundreds of versions for different audiences, products or messages, and then have an algorithm optimize your creative, determining the best performing version for each audience? Dynamic Creative Optimization. Marketing Automation.

Enterprise Management 100
Enterprise Management Work Management Planning Marketing Management 100
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