Biznology

article thumbnail

4 simple truths about content marketing re-imagined

Biznology

Every day, we have access to new statistics , which are based on the increasingly fine and detailed data that can be collected. Statistics on your audience are better. Content marketing is still a new field, and it remains dynamic and evolving. Best practices are good. Image source. However, your audience is unique. .”

article thumbnail

The Thorny Question of Marketing Attribution: Does It Apply to B2B?

Biznology

Statistical analysis of purchase patterns against touch sequences provides insight into the relative impact of each media channel, which can then be used for more reliable weighting. Some very good work is being done on this subject by thoughtful and experienced B2B marketers.