ClickInsights: How can B2B marketers use content effectively for demand generation?
Ambal's Amusings
AUGUST 27, 2009
Marketo's Modern B2B Marketing. For example, if you’ve just identified a prospective customer—let’s call it the “first date” stage of the sales cycle—you might offer educational materials such as case studies, e-books, white papers, how-to articles and decision-maker kits. via Beth Harte).
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