Adobe Experience Cloud Blog

FEBRUARY 6, 2012

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. With over 1,500 worldwide customers, Marketo is a leader in cloud software and one of Silicon Valley’s fastest-growing companies.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Adobe Experience Cloud Blog

JUNE 12, 2012

Sharpening the harpoon of your social lead generation strategy is the new white whale that will be wrestled with and “white papered” to no end in this new era. This is essential to customer satisfaction in the digital decade, as most customers will vet their frustrations online publicly before calling Support.

Social Marketing 48

Social Marketing Paid Search Agency B2B Thought Leadership Ideal Customer Profiles 48

Adobe Experience Cloud Blog

MAY 27, 2009

The person's assignment would be to make sure the customer's buying process was supported every step of the way, and that all sales would be tracked from initial contact to post-sales satisfaction. Answering her questions, in a timely manner and to her satisfaction, will put you at the top of the "preferred" list.

Thought Leadership 48

Thought Leadership Work Management B2B Thought Leadership Marketing Management 48

Conversica

SEPTEMBER 23, 2019

Today’s workforce is evolving rapidly and companies are exploring new opportunities to increase profits, improve employee satisfaction, and boost productivity. Like a lot of Sales and Marketing teams, TIBCO leverages marketing automation tools and CRMs including Marketo and Salesforce. 3 – Leverage Dual Nurture and Dual Outreach.

Marketing Automation Services 73

Marketing Automation Services Lead Ranking Work Management Tips 73

DealSignal

MAY 31, 2023

Focus on leveraging high-impact pieces (such as guides, white papers, etc.) For example, if you’re targeting marketers who do marketing automation and email marketing, you may want to filter for contact profiles that have skills in Pardot, Eloqua, or Marketo. Use your ideal buyer profile to decide how you’ll segment the content.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

SnapApp

DECEMBER 12, 2017

Multivariate testing — where campaigns are generated based on combinations of multiple variables — is seeing growing support in popular tools like MailChimp, Pardot, and Marketo. You register for a white paper download. A/B testing is essential, but it’s also evolving into something far more complex. You visit a website.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Full Circle Insights

JANUARY 26, 2021

The sense of accomplishment that comes with completing a project is part of it, but perhaps the higher rate of satisfaction also comes from using an approach that fits the times. White Papers. “What’s on My Mind” – Reflections from Marketo’s Marketing Nation Summit. Additional Resources.

Planning 52

Planning Sales Management Lead Ranking Marketing Attribution 52