Remove question work

The Effective Marketer

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Best Practices for Webinar Landing Pages

The Effective Marketer

But what good is all the work in putting together a nice webinar if your registration rates suck? It’s like they decided to embed an iframe of some sort and didn’t bother making it work… it just goes on and on forever. Marketo : Here’s a nice designed webinar page. Click to enlarge.

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Marketing Automation is More Than Technology

The Effective Marketer

A new research study by Sirius Decisions , “ Calculating the Return on Marketing Automation “, sponsored by Marketo talks about the different levels of companies implementing marketing automation platforms (or MAP, as they call it). But how are processes helping make sure the system works? Increasing Response Rates.