Adobe Experience Cloud Blog
APRIL 21, 2014
Frank Passantino suggested this KPI in a recent Marketo blog. Prospect to Pipeline : What’s the typical prospect-to-pipeline conversion rate of each of your company’s product-market fits, channels, and campaigns? One of the unique characteristics of Moneyball Marketing is the iterative relationship between marketing and product.
KoMarketing Associates
JANUARY 26, 2016
I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Social media ROI has been, and will continue to be, a challenge for marketers who are driven by last-click attribution models.
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