Adobe Experience Cloud Blog

AUGUST 10, 2016

Because social media platforms are where people increasingly spend their time, it’s naturally a great way to keep in touch with your audience, offer them insight into your brand’s personality, and share valuable content. Multi-Channel Campaigns. Drive Brand Awareness and Preference. Download it today!

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

Heinz Marketing

MARCH 10, 2023

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing Attribution models always seem to be a hot topic. What’s the best attribution model? Do you need an attribution tool/platform? Figuring out an attribution model for your business is no easy feat, it will be a process.

Marketing Attribution 109

Marketing Attribution Lead Ranking Multi-Touch Attribution Touchpoints 109

Contently

MARCH 21, 2023

We all want to attribute value to the content we produce. The ability to map sales back to content is a practice known as attribution, and it’s the black box of content marketing. Ideally, the attribution model will inform senior leaders, sales, and other critical stakeholders of content’s impact on business results.

Top of Funnel 109

Top of Funnel Multi-Touch Attribution Paid Content Multi-Channel 109

Buffer

SEPTEMBER 3, 2019

Attribution to the rescue! Seeing the impact of your social media marketing is definitely possible with an attribution strategy that assigns value to the channels that send new business your way. Attribution can be a tricky science, so we’re hoping to give you some clear and actionable tips to start measuring attribution today.

Multi-Touch Attribution 72

Multi-Touch Attribution Social Media Marketing Attribution Sales Management 72

Adobe Experience Cloud Blog

AUGUST 3, 2015

It’s me, Johnny, with your next blog from the Marketo Institute! The chart below represents average conversion rate (from lead to opportunity) by acquisition channel across all Marketo customers. Looking at the results, here’s what stood out to me: Referral: The power of “word of mouth”. Channels That Convert.

Conversion Rate 48

Conversion Rate Marketo Advertising Channels Multi-Touch Attribution 48

Heinz Marketing

FEBRUARY 8, 2021

People know Jon Miller as the co-founder of Marketo , but his OG status goes beyond that. So from Epiphany, to Marketo, to being the first person I heard anywhere utter, “This is no longer going to be a lead based effort. And you heard me earlier use the word trust. And you can do that in account-based ways. Matt: Yeah.

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98