Adobe Experience Cloud Blog

AUGUST 10, 2016

As both a marketing channel and activity (or set of activities), social media marketing allows you to connect with fans, customers, prospects, and partners in a meaningful way. Multi-Channel Campaigns. Just like any other successful marketing channel, social media doesn’t work in a silo.

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

Contently

MARCH 21, 2023

We all want to attribute value to the content we produce. The ability to map sales back to content is a practice known as attribution, and it’s the black box of content marketing. Ideally, the attribution model will inform senior leaders, sales, and other critical stakeholders of content’s impact on business results.

Top of Funnel 175

Top of Funnel Multi-Touch Attribution Paid Content Multi-Channel 175

Heinz Marketing

MARCH 10, 2023

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing Attribution models always seem to be a hot topic. What’s the best attribution model? Do you need an attribution tool/platform? How do you implement it? I would imagine most companies have asked these questions at some point.

Marketing Attribution 109

Marketing Attribution Lead Ranking Multi-Touch Attribution Touchpoints 109

Buffer

SEPTEMBER 3, 2019

Especially when it comes to a top-of-funnel channel like social media, how can you ensure social gets credit for the impact it’s having? Attribution to the rescue! Attribution can be a tricky science, so we’re hoping to give you some clear and actionable tips to start measuring attribution today.

Multi-Touch Attribution 72

Multi-Touch Attribution Social Media Marketing Attribution Sales Management 72

Adobe Experience Cloud Blog

AUGUST 3, 2015

It’s me, Johnny, with your next blog from the Marketo Institute! Let’s start at the top of the funnel and look at conversion rate by acquisition channel. This will help answer the age-old question of channel performance. For every dollar, what percentage would you allocate to which acquisition channel?

Conversion Rate 48

Conversion Rate Marketo Advertising Channels Multi-Touch Attribution 48

Heinz Marketing

FEBRUARY 8, 2021

People know Jon Miller as the co-founder of Marketo , but his OG status goes beyond that. So from Epiphany, to Marketo, to being the first person I heard anywhere utter, “This is no longer going to be a lead based effort. And you heard me earlier use the word trust. And you can do that in account-based ways. Matt: Yeah.

Account Based Marketing 94

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 94