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KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data

Valasys

The Kickfire’s API has expanded to include Trade Name & expands to include the descriptions from Standard Industrial Classification (SIC) & the North American Industry Classification System (NAICS). This will allow the B2B marketers to streamline the criteria for market segmentation, based on diverse industries.

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Do Psychographics work in B2B Marketing & Sales?

Online Marketing Institute

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. How to determine Lifetime Customer Value ► May ( 4 ) How do you measure Marketing ROI?

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B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. Let's take a closer look at actual implementation of market segmentation. Go to Market / Buying Preference What is your target markets' preference in procuring solutions, channel/direct preference?

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List Buying: 6 tips for buying the most effective lead list

markempa

This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. While we would all like our ideal customers to opt in to our lists through continuous, consistent inbound marketing , sometimes we’re going to miss a few. The contacts are actually in your target market. Number of employees.

Buy 120
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Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target

markempa

Joe’s market is no longer never-married and 21, even though he thought it was. It’s Q4, do you know who your market is? That’s why it’s critical to make sure your market is still who you think it is. Psychographics, such as corporate values, culture and philosophy. So it is with your marketplace. Nothing remains stagnant.