Marketing Interactions

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Answer 3 Questions Before Starting Your SMS Campaign

Marketing Interactions

However, conversational messaging for marketing is not the same as whipping out your smartphone to fire off a text to friends or family. An advanced messaging platform is a business tool that requires a strategy for your SMS campaign—just as a marketing automation platform requires for your email marketing campaign.

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SMS Messaging Moves Businesses Beyond Transactions

Marketing Interactions

Text messaging in business is often thought of as purely transactional. It’s commonly used for password verification, appointment reminders, package delivery updates, service appointment arrival times, coupons and promotional offers—all of them transactional communications. But SMS messaging can have much more impact as a conversation.

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