The Forward Observer

MARCH 8, 2024

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

Social Media 158

Social Media Resource Management Organization Social Marketing 158

The Forward Observer

MARCH 22, 2024

MKTG STINX by Bob Hoffman About the Book From the Author: There have been thousands of books and articles extolling the virtues of marketing and advertising. He is also among the most sought-after international speakers on advertising and marketing. Douglas Burdett, host of The Marketing Book Podcast. Well, now there is.

Advertising Agencies 158

Advertising Agencies Paid Search Agency Funnel Advertising Broadcasting 158

The Forward Observer

MARCH 29, 2024

Exploring how to build your personal brand in synergy with your business and integrate social selling with other sales and marketing channels, it is supported by online interactive tools and templates to be used to create and execute your own social selling strategy. Douglas Burdett, host of The Marketing Book Podcast.

Social Marketing 166

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 166

The Forward Observer

JANUARY 19, 2024

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. It’s the only thing.

Copywriting 150

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 150

The Forward Observer

DECEMBER 15, 2023

So why is marketing it so hard? Many SaaS companies struggle with marketing. In Forget the Funnel , Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they’ve developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. Frustratingly inconsistent.

Marketing Funnels 166

Marketing Funnels Top of Funnel Startups Buyer Personas 166

The Forward Observer

NOVEMBER 27, 2023

His book, This is Marketing (featured on episode 200 of The Marketing Book Podcast) , was an instant bestseller worldwide. He’s in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame, and just recently, the plain old no-modifier Marketing Hall of Fame. Which is pretty cool.

Click Rate 130

Click Rate Amazon Marketing & Strategy Paid Search Agency 130

The Forward Observer

FEBRUARY 9, 2024

He is the founder of the long-running Machine Learning Week conference series, the instructor of the acclaimed online course “Machine Learning Leadership and Practice – End-to-End Mastery,” executive editor of The Machine Learning Times , and a frequent keynote speaker. Douglas Burdett, host of The Marketing Book Podcast.

Click Rate 338

Click Rate Case Studies Paid Search Agency Amazon 338