Marketing, Narrowcasting and PageRank

Why Social Media Really Matters

Customer Experience Matrix

SEPTEMBER 9, 2009

Summary: marketing has shifted steadily over time from passive to active consumer engagement. Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. database marketing, or, more poetically, narrowcasting. authority.

Social Media

Social Media Narrowcasting Media Database Marketing

Klout and the Reality of Return on Influence

Convince & Convert

MARCH 6, 2012

” Mark: I’m thinking, wow, people don’t react this way over pagerank. Maybe Narrowcasting Trumps Broadcasting. I think he said, “I just have to be liked by six marketing directors in the world. Really, it’s a new marketing channel. It’s a new marketing channel.

Case Studies

Case Studies Narrowcasting Case Study Enterprise Management

B2B Marketing Zone

Why Social Media Really Matters

Klout and the Reality of Return on Influence

Webinars

Stay Connected