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Marketing Interactions

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B2B Tech Marketers Make the Shift From Funnels to Lifecycles

Marketing Interactions

SEPTEMBER 20, 2018

This is why it’s imperative for B2B tech marketers to shift their focus from buying journey funnels to full-on customer lifecycle management. However, customer acquisition is where most marketing strategies stop. Once a customer is acquired, the smartest thing marketers can do is to expand relationships within the account.

Marketing Funnels

Marketing Funnels Top of Funnel B2B Marketing Work Management

Achieving Maturity with Content Operations

Marketing Interactions

APRIL 11, 2019

I’ve been actively involved in content marketing for 20 years. There’s something new to learn every day and content marketing feels like it’s taken over marketing. I remember back when just putting up a blog post once or twice per week was a novel approach to content marketing. Seems like I just started. But we have to.

Peer-to-peer

Peer-to-peer Content Enterprise Management Broadcasting

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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Marketing Interactions

B2B Tech Marketers Make the Shift From Funnels to Lifecycles

Achieving Maturity with Content Operations

Webinars

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