B2B Marketing Analytics
JUNE 28, 2020
Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders. SQOs to Deals.
B2B Marketing Analytics
JUNE 28, 2020
Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders. SQOs to Deals.
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B2B Marketing Analytics
JUNE 28, 2020
Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders. SQOs to Deals.
Metadata
SEPTEMBER 22, 2021
A lot of B2B marketers wonder if spending marketing dollars on Facebook is worth it. You might worry that your super special and totally-unique-to-you ICP isn’t on Facebook—or maybe that you just won’t be able to reach them on the platform. Are Facebook ads a waste of money for B2B? There are about 2.89 Common mistakes to avoid.
Metadata
SEPTEMBER 22, 2021
A lot of B2B marketers wonder if spending marketing dollars on Facebook is worth it. You might worry that your super special and totally-unique-to-you ICP isn’t on Facebook—or maybe that you just won’t be able to reach them on the platform. Are Facebook ads a waste of money for B2B? There are about 2.89 Common mistakes to avoid.
Exo B2B
APRIL 5, 2018
Let’s start by talking about marketing-sales alignment. Increase the conversion rate of sales (from 30% to 40% -Altman’s Landing); Measure a more accurate return on investment in marketing. Now, if the data coming from your marketing department is not consistent with that of sales, what do you do? The Industry 4.0
PathFactory
JUNE 16, 2023
On top of that, they’ve come to expect the same micro-personalized experiences they enjoy on B2C platforms like Netflix, Amazon and Spotify. Industry: Complex B2B buying cycles demand in-depth, expert-level content, which can be challenging to deliver if you’re marketing products or services across multiple industries at once.
Expert insights. Personalized for you.
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