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This week’s AI-powered martech releases

Martech

The cost of building, training and operating AI is enormous. On a very related note, Reuters reported today that OpenAI is set to unveil updates making “it cheaper and faster to build software applications based on its artificial intelligence models.” Of course, with enough searches that adds up to quite a bit.

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How AI in analytics is transforming the way marketers work

Unbounce

The answer: AI, baby. Specifically, AI analytics. And that’s the point: AI’s ability to process so much data at incredible speeds makes a lot of today’s digital experiences possible. The more AI observes, the more it learns and improves. We’re gonna explain the who, what, when, where, and why of AI analytics in marketing.

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The Impact of AI on Experimentation: How Are Real Optimizers Using Artificial Intelligence to Test and Learn?

Convert

Artificial intelligence enabled apps did not invade the scene in 2022. The casual mention of AI has been around for decades. Mind you, there are different flavors of artificial intelligence though. Machine Learning (ML)—the impetus behind the generative AI wave we are surfing—is one such option.

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Top 5 AI Marketing Tools

Anyword

It’s AI or die! AI marketing technologies have been around for a long time, but it looks like they are now achieving critical mass. The demand for AI-based marketing technology is currently about 12 billion USD , and that figure is projected to grow by more than 30% each year to reach 108 billion USD in 2028.

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How Machine Learning Can Help With Sales Forecasting

Hubspot

Machine learning (ML) is a subset of data science and artificial intelligence (AI). ML trains algorithms to enhance accuracy and “learn” the same way human scientists would throughout a data project. Next, they train the model and check its output until they’ve made sure that it generates accurate information.

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Testing Mind Map Series Special: A Peek Inside the “Mind” of an AI Chatbot

Convert

” Well, let me tell you, it’s all thanks to the magic of artificial intelligence and the power of my massive neural network. Disclaimer: This AI has a knack for sass and may spit out some zingers during the interview. Digital Marketing Specialist (LinkedIn Learning). Landing Page Optimization (Udacity).

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The Founders Interview Series #17: Peter M. Vessenes, ProfitSee

Webbiquity

These include growing revenue, marketing and market awareness, work-flow efficiencies, technology choices, human resources, compliance and regulatory laws, and having a vision for the company that can be reached through a business plan. It is patient work, taking months of regular training and support.