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January Digital News

accelerate agency

Jumping on the hashtag train We can’t get away from them. When a hashtag is searched or clicked on beneath a video, the user will be taken to a search results page filled with content marked with the same hashtag. For brands, this takes community management and engagement to a whole new level.

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PPC Isn’t Screwed — You Aren’t Doing It Right

Convert

No, not as many marketers are crazy about it as they once were. But some PPC experts are still making a killing for their ecommerce businesses, DTC brands, and Shopify stores. DTC brands, we feel your pain ( Source ). DTC brands and PPC pros must reorient themselves. That’s a bit of a stretch. PPC is still alive and well.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

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9 Marketing Ideas That Don’t Include Blogging (Plus How to Identify Big Opportunities)

Buffer

If you try to do everything with your marketing strategy you end up doing next to nothing. Focus is key when developing new marketing ideas and exploring opportunities. How and when to challenge your current assumptions and best practices on everything related to marketing. Let’s dive in! Hailley : Hi everyone!

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