Tom Pisello: The ROI Guy: Let the Good Times Roll? IT Spending on.
The ROI Guy
JANUARY 10, 2011
We call the economic buyer trend Frugalnomics, where buyers seek quantifiable proof of bottom-line impact, significant ROI, fast payback and superior value from each purchase. When ranking the important factors that influence IT purchase decisions, survey respondents indicated that economic factors once again reign.
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