Circle Studio

DECEMBER 19, 2018

As the industry continues to evolve, a growing emphasis needs to be placed on non-proposal marketing activities. Keep in mind that the RFP/shortlist/interview process is the final stage in what is often a 2-3+ year chase. A/E/C marketers will always be tempted (and perhaps pressured) to be reactionary, but don’t give in!

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Vision Edge Marketing

NOVEMBER 12, 2013

Content marketing looks more like publishing, where you serve as the architect of useful and compelling information that will inform, educate, engage, and entertain customers and prospects. Content marketing is part of the marketing mix, not a substitute for it. .

Marketing Management 100

Marketing Management Ideal Customer Profiles Paid Search Agency Advertising Agencies 100

Circle Studio

DECEMBER 19, 2017

As the industry continues to evolve, a growing emphasis needs to be placed on non-proposal marketing activities. Keep in mind that the RFP/shortlist/interview process is the final stage in what is often a 2-3+ year chase. A/E/C marketers will always be tempted (and perhaps pressured) to be reactionary, but don’t give in!

Planning 68

Planning Marketing Proposals Advertising Agencies Paid Search Agency 68

Anteriad

APRIL 25, 2023

Click-through rate Also known as CTR, click-through rate measures the number of clicks that visitors to your site make as they travel from one part of your website to the next compared to the number of page landings, emails, and other marketing efforts. This data may include social media interactions, web searches, and browsing behavior.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Click-through rate Also known as CTR, click-through rate measures the number of clicks that visitors to your site make as they travel from one part of your website to the next compared to the number of page landings, emails, and other marketing efforts. This data may include social media interactions, web searches, and browsing behavior.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84