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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Campaign A specific series of activities used to market a product. All of the tools and efforts utilized in the effort are part of the campaign. Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Campaign A specific series of activities used to market a product. All of the tools and efforts utilized in the effort are part of the campaign. Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor.