Marketing Leads Multi-Channel PR Salesforce.com 
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Channel Management. Email and Online Marketing. Marketing Automation.
Online Marketing Institute
JULY 31, 2009
I think the lead management platforms hit directly on these problems and will shift marketing’s role from filling the pipeline to managing the customer lifecycle. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Thanks again.
Adobe Experience Cloud Blog
JANUARY 10, 2012
The Cloud Must Go On – How to Catalyze a PR win into Revenue with Marketing – See how salesforce.com used social media as part of a multi-channel marketing campaign to turn a bad situation into success.
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