Demand Generation Best Practices: Thought Leadership with The LeadSloth
Adobe Experience Cloud Blog
APRIL 9, 2009
LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Here is his interview, part of the B2B Marketing thought leader interview series. Prospects didn't get any information unless they went via the sales person; it was very Sales 1.0. In my opinion, the first step is to look at the vendor's marketing expertise.
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