article thumbnail

Social media SWOT analysis: what it is and how to do it

Sprout Social

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. What is SWOT in marketing, though? “Oh great, another new marketing acronym.”

SWOT 86
article thumbnail

What Types of Freelancers Do I Need for My Content Creation?

ClearVoice

Some are experts in a specific topic, others are experts at creating content and some blur that line with their knowledge base and content creation skills. Each of these categories of freelancers can bring value to your content creation needs, but which best aligns with your content plan and content strategy? Click To Tweet.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Planning Process for Professional Services

Hinge Marketing

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

article thumbnail

How to Find and Hire a Director of Marketing for Your Business

Single Grain

The Marketing Director (or Director of Marketing ) is responsible for implementing the company's overall marketing strategy, such as preparing marketing plans, deciding and planning campaign goals, analyzing the competitors, and setting the marketing budget. Duties of a Marketing Director.