A Simple Explanation of the Math Behind 7 Common Marketing Metrics
Hubspot
APRIL 2, 2013
These metrics allow you to assess the health of your marketing team, and show a more tangible impact of your team's activities. Hint: We know the C-Suite cares about numbers like these because our own CMO Mike Volpe told us so in this blog post, " The 6 Marketing Metrics Your CEO Actually Cares About."). Marketing Expense to Revenue.
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