Leave No Trace - unless you're an advertiser
ScanmarQED
JANUARY 18, 2024
In 2019 an academic paper from MIT, GroupM, and Melbourne Business School, attempted to uncover the accuracy of programmatic ad serving. The Better Briefs Project 4 , founded by two ex-agency strategists, conducted a global study judging the communication between clients and agencies responsible for devising marketing and media tactics.
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