Anything Goes Marketing

JANUARY 26, 2010

Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals. While you don’t need a marketing automation tool, these tactics can take a long time to create and execute manually. Stop with the Email.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

ANNUITAS

SEPTEMBER 7, 2010

  These technologies included a marketing automation platform and a CRM system.    Somewhere in the course of the conversation, one of the marketing folks in the room made the statement, “We have marketing automation, but it just doesn’t work.”  Markets by the Numbers.

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

Oktopost

NOVEMBER 18, 2020

Knowing the obstacles will help sales leaders plan in advance and find solutions to resolve the top challenges that their sales teams will be facing in 2021. Sales and marketing alignment can help businesses become 67% better at closing deals Marketo and Reachforce Research.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Users can also set up automated workflows for data normalization. Click here to download! Product overview. Direct mail.

Marketo 118

Marketo Marketing Automation Services Enterprise Management Marketing Management 118

Digital B2B Marketing

JANUARY 20, 2014

For all of the discussion of data in marketing, and Big Data in 2014, most B2B marketers are showing they are inept when it comes to actually using data to improve the majority of their marketing. Because the data used for segmentation is old and incomplete. Simple in concept, but rarely actually done in B2B marketing.

Reachforce 100

Reachforce B2B Marketing DemandBase Planning 100

Content Standard

JANUARY 9, 2015

You’ve invested a lot of time and money into your marketing automation platform (MAP). Sending personalized emails to niche segments will activate leads and cause more of them to convert, compared to mass emails to your entire database. The best MAPs allow you to personalize pages based on your audience segments.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Customer Experience Matrix

AUGUST 19, 2016

Customized Messages and Execution can be found in non-ABM systems such as Web site personalization or marketing automation.* What it means in plain English is that no vendor provides a complete ABM solution and that most are quite specialized. All the functions are indeed required, but the sub-functions are optional.

Work Management 120

Work Management Marketing Management Marketing Automation Services Account Based Marketing 120