Marketing Automation, Reachforce and Segmentation

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B2B Marketing Lead Generation: Thought Leadership with Amy Hawthorne

Adobe Experience Cloud Blog

DECEMBER 18, 2008

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. Email marketing is a staple for us. Jump in and see what they are saying about you or your space.

B2B Thought Leadership

B2B Thought Leadership Thought Leadership Lead Generation Reachforce

How to Drive Your Marketing Automation Strategy Forward

Content Standard

JANUARY 9, 2015

You’ve invested a lot of time and money into your marketing automation platform (MAP). Sending personalized emails to niche segments will activate leads and cause more of them to convert, compared to mass emails to your entire database. The best MAPs allow you to personalize pages based on your audience segments.

Marketing Automation Services

Marketing Automation Services Marketing Automation Automation Marketing & Strategy

B2B Marketing Zone

B2B Marketing Lead Generation: Thought Leadership with Amy Hawthorne

How to Drive Your Marketing Automation Strategy Forward

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