Only B2B

FEBRUARY 11, 2024

Second-Party Intent Data: Imagine partnering with non-competitive companies to exchange relevant audience data. For instance: You are selling marketing automation software but find it challenging to reach the right prospects. Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. What really got me thinking about this was prepping for a Webinar I’ll be giving next Wednesday on the future of marketing automation ( register here ). Why is this worrisome?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

markempa

JULY 6, 2017

Lead nurturing – Progresses your early stage leads from interest toward purchase intent. Lead attribution and reporting – Closing the loop between sales and marketing. Marketing automation doesn’t equal lead management. Marketing automation can’t generate collaboration between sales and marketing.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

markempa

APRIL 27, 2017

During this stage, you’ll share content to help progress them from interest towards purchase intent. With marketing automation, you can use behavioral information. Personally, I use smart tagging on contacts with automated workflows in my marketing automation to do this. You won’t regret it.

Top of Funnel 305

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 305

Martech

SEPTEMBER 24, 2021

The ICP should consider relevant account characteristics including industry/vertical, size (both employee number and annual revenue), budget, geography and technology used. Once sales and marketing teams have agreed upon the list of high-value accounts, there are three types of ABM targeting that can be executed.

Account Based Marketing 122

Account Based Marketing Enterprise Management Work Management Paid Content 122

Hubspot

SEPTEMBER 29, 2015

Maybe your team creates the best type of content in a particular vertical, or maybe you have the funniest listicles on the web (yes you, BuzzFeed). Look for purchase intent in all of your content assets, from newsletters to webinars and articles on your website. Inbound traffic takes time to convert and requires patience.

Top of Funnel 28

Top of Funnel Funnel Advertising Purchase Intent Advertising Funnels 28

Heinz Marketing

JULY 9, 2021

You can’t really run your ads on a whitelist of sites or only on sites within a certain vertical. Made it so easy to set up my campaigns as well as connect them through an API into our marketing automation platform. Higher response rates and scores because leads come with recent and relevant purchase intent.

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137