NuSpark Consulting

APRIL 13, 2012

If you were in marketing, you had media kits and circulations statements. SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research. Here’s the link to the digital media research tools.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Engagio

JULY 10, 2017

You can find this information from a variety of sources, including annual reports, LinkedIn, and third party data vendors such as Dun & Bradstreet and Reachforce. Source this data from desk research looking at forums, job boards, social media, and other indications that an organization is utilizing certain technology.

Account Based Marketing 67

Account Based Marketing ABM Reachforce Bombora 67

Anything Goes Marketing

DECEMBER 21, 2009

Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. Most likely, you are being mentioned.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Adobe Experience Cloud Blog

DECEMBER 18, 2008

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. There’s no better day as a Marketer then when a prospect generated in Marketing becomes a customer.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Lead Generation Reachforce 48

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

Update my buyer personas and use these personas to ‘talk’ to my prospects and customers on my website, in my emails, and in social media. Remember that not everyone searches the way I do, with the keywords I would- focus on the data I see in my marketing automation system to tell me how people search.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Adobe Experience Cloud Blog

APRIL 13, 2009

If your goal is to increase the ROI of your marketing efforts, the key is to create and promote content targeted to be relevant to buyers at each stage of your funnel. They go to events, enter social media discussions, read blogs, and so on. Integrate Everything — Your prospects don't just visit websites. lead management.

Marketing Management 48

Marketing Management B2B Thought Leadership ROI Marketing Automation Services 48

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Users can also set up automated workflows for data normalization. Social media. Click here to download!

Marketo 118

Marketo Marketing Automation Services Enterprise Management Marketing Management 118

Customer Experience Matrix

JANUARY 25, 2016

The information includes both companies and contacts and supplements standard profile information with event-based "signals" derived from news reports, company Web sites, and social media postings. If this sounds familiar, it’s because Reachforce , InsideView , SalesLoft and other data vendors offer similar services.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Reachforce InsideView 120

Convince & Convert

NOVEMBER 11, 2015

Other attempts, like this one , only hit one note of what makes software “content marketing” software: how many integrations it provides to other software vendors. Otherwise, it uses signals like how many social media followers that vendor has. It’s also important to realize what’s been happening in digital marketing as a whole.

Enterprise Management 155

Enterprise Management Work Management Marketing Management Marketing Automation Services 155

Digital B2B Marketing

JANUARY 20, 2014

For all of the discussion of data in marketing, and Big Data in 2014, most B2B marketers are showing they are inept when it comes to actually using data to improve the majority of their marketing. Potential providers: Dun & Bradstreet , Reachforce , Madison Logic. Make your online advertising relevant.

Reachforce 100

Reachforce B2B Marketing DemandBase Planning 100

Customer Experience Matrix

AUGUST 18, 2016

I ended up with six functions**: ABM Process System Function Comment Identify Target Accounts Assemble Data Data includes existing accounts and contacts from marketing automation and CRM, external information including events and interests, and information about net new accounts and contacts.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

The Point

JANUARY 6, 2014

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. The only way to improve the effectiveness of your marketing strategies long-term is to test, and test consistently. Get rid of the duplicates.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120