Industrial Marketing Today

OCTOBER 2, 2010

Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action. Go beyond the high-level demographics of SIC/NAICS codes and company size. According to SirrusDecisions research, the B2B buyer receives 20.3 email campaigns per week, up from 15.4

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Industrial Marketing Today

JUNE 3, 2010

I mean dig deeper than just the demographics like company size, job title, SIC code etc. As content strategists, we can build a standard format for content that includes page title, short description of the product or service, what problem it solves, who would benefit the most and additional pairs of product benefits and features.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

B2B Digital Marketer

OCTOBER 5, 2020

And that was selling software over the internet and actually delivering the software through the internet. Because back then, Jim, you probably remember this before the internet, you could buy a software, but you had to go and buy the CD, stick it in your computer. The company that bought us was B2B B to C social media.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

PureB2B

MAY 22, 2018

Before marketers can even begin to actually improve the quality of their leads, they must first know the attributes of a high-quality lead. A lead is the collection of data about a person that has the interest, authority, capability, or motivation to purchase a product or service. Create a Marketing-Sales Feedback Process.

Sales Management 62

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 62

PureB2B

MAY 22, 2018

Before marketers can even begin to actually improve the quality of their leads, they must first know the attributes of a high-quality lead. A lead is the collection of data about a person that has the interest, authority, capability, or motivation to purchase a product or service. Create a Marketing-Sales Feedback Process.

Sales Management 48

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 48