BOP Design
MAY 15, 2018
However, automating for its own sake isn’t the best strategy. Especially for B2B marketing , automation should only be implemented where it provides real value. If you search for “marketing automation” on a search engine, you are served up a ton of ads by, no surprise, marketing automation software providers.
Customer Experience Matrix
JULY 16, 2009
Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow. microblogs (Twitter, Friendfeed , etc.),
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Adobe Experience Cloud Blog
APRIL 27, 2011
defined by Wikipedia as: “Customer relationship management… a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with clients and sales prospects”), cold calling — and lead generation have evolved in four important ways: 1. Thanks to Sales 2.0 We can help!”) The best Sales 2.0
Adobe Experience Cloud Blog
AUGUST 27, 2008
Tom also writes for the WebMarketCentral Blog, providing resources and tools for the Interactive Marketer. You've been a B2B marketer since 1992. Tell us about what you do and how you got into B2B marketing. From reading your blog, I see that you write a lot about marketing innovation. So here's the test.
Biznology
JANUARY 29, 2014
(Photo credit: Wikipedia). Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” But it’s only a tool.
Kapost
JANUARY 6, 2017
He very succinctly talks about three categories of stacks: Marketing Application Silo: Most tools used for execution have data. Marketing Cloud*: Most execution is done at the sales automation or marketing automation level. Here is a diagram showing the categories of tools in a CX-OX.
DivvyHQ
MARCH 26, 2019
So if you’re thinking of exploring the ABM waters to catch whale customers, we thought it would be helpful to provide a quick overview of ABM basics and then dig into how content marketing platforms (like DivvyHQ) can be used to manage the planning and ongoing execution of ABM campaigns. Account-Based Marketing 101.
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