6 thorny data problems that Vex B2B marketers, and how to solve them
Biznology
JANUARY 30, 2015
New tools and technologies emerge and must be evaluated. Data entered by our sales people ends up as mush in our database. That may be okay for the rep, but it’s not okay for the company. Train and motivate them well. Then, develop a very simple process by which reps pass their data to this group.
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