Customer Experience Matrix
SEPTEMBER 1, 2010
This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. Neolane “ Making the Business Case for Enterprise Marketing Software ”. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions.
Customer Experience Matrix
JUNE 18, 2008
Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. This is not to say that Market2Lead is especially hard to use. But Market2Lead does not provide its own email services.
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Customer Experience Matrix
JUNE 2, 2011
If I were more on the ball, I would have noticed that May 25 marked a full year since Oracle bought the intellectual property* of high-end B2B marketing automation vendor Market2Lead. Except for improved reporting, the features of the new Oracle product are pretty much the same as the old Market2Lead, which I last reviewed two years ago.
Customer Experience Matrix
MARCH 2, 2009
Select marketing assets from shared libraries Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 1 1 1 Text search for assets. Text search for assets Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 1 1 1 Share marketing assets across campaigns.
SnapApp
JUNE 5, 2018
If you’re struggling to iron out your personas, here is a handy little template from the folks over at Digital Marketer that will help simplify the process: 67% of lost sales are as a result of sales reps not properly qualifying their potential customers before taking them through the full sales process.
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