Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Social media. At least three vendors (Eloqua, Marketo and Silverpop) introduced new features aimed at improving marketers’ ability to use social media. Here’s a quick look at what I found.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

B2B Marketing Zone Posts

AUGUST 3, 2009

Geek Good Intentions: Case of the Missing Twitter Brand - B2B Marketing Savvy , July 21, 2009. Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. Will Twitter Become This Generation’s Cronkite? Social Media (137). The Biggest Lie in Social Media Marketing , July 19, 2009.

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

B2B Marketing Zone Posts

NOVEMBER 3, 2009

The following are the top items from featured sources based on social signals. A B2B social media success story - grow - Practical Marketing Solutions , October 18, 2009. Can you measure your B2B’s Twitter success? Is Social Media Wasted on PR Agencies? Five social media myths that MUST STOP NOW!

Social Media 40

Social Media Demand Generation Agencies B2B Marketing Social Marketing 40

B2B Marketing Zone Posts

OCTOBER 6, 2009

The following are the top items from featured sources based on social signals. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. 5 Ways B2B Marketing Professionals Can Leverage Social Media - Modern B2B Marketing , September 29, 2009. What is a Social Business?

Social Media 40

Social Media B2B Marketing Ideal Customer Profiles Market2Lead 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2009

The following are the top items based on social signals. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. Tips on Using Twitter to Boost Your Marketing Efforts - Anything Goes Marketing , August 3, 2009. Five social media myths that MUST STOP NOW!

Lead Nurturing 40

Lead Nurturing Twitter B2B Marketing Lead Ranking 40

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. Tags: aprimo business marketing marketing automation database marketing lead management demand generation.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

B2B Marketing Zone Posts

DECEMBER 9, 2009

10 Tips for Using Twitter And Email Marketing for B2B - Anything Goes Marketing , December 21, 2008. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs? - Need Content?

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40