Customer Experience Matrix

DECEMBER 20, 2012

Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. Market2Lead was very good system, but it lacked the huge market presence that Oracle gains from Eloqua. Small businesses in particular can expect little love from an Oracle-ized Eloqua.

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

Customer Experience Matrix

JUNE 30, 2010

Other vendors have similar price points for the small business market (see my list of demand generation vendors ) although I suspect their internal costs are higher. Features, ease of use, and support from the vendor and business partners are usually (and rightly) the main considerations.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

JULY 8, 2009

Infusionsoft and Genius.com also rank very highly, but they serve broader markets (small business and salespeople, respectively) so a direct comparison with pure-play demand generation vendors may not be appropriate. Silverpop's figures may also be inflated by its consumer email production business.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

NOVEMBER 5, 2009

by Market2Lead CMO Kevin Joyce for a good statement of the separatist position.) But the other presenters disagreed, largely arguing that the separate groups have distinct needs. See Who’s Afraid of the Big, Bad Wolf? Is Salesforce.com a threat to vendors of marketing automation solutions?

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JULY 22, 2010

Of the remainder, the stronger firms will probably be purchased by companies seeking enter the demand generation space, and the weaker firms will quietly go out of business or be purchased for their client lists. Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

MAY 25, 2010

Oracle tersely announced today that it had purchased the intellectual assets of demand generation vendor Market2Lead. This is an excellent fit for Oracle in that Market2Lead is a sophisticated product that is best suited to large, demanding marketing operations. Tags: demand generation marketing automation market2lead oracle.

Market2Lead 120

Market2Lead Buy Marketing Automation Services Eloqua 120