Customer Experience Matrix
MARCH 26, 2009
There are two basic approaches to this: use a flow chart, or present a list of steps. Tags: software usability measurement marketing automation lead management software selection demand generation. The area where this comes up more often than any other is the design of multi-step campaign flows. I'm in favor of that approach.
Customer Experience Matrix
NOVEMBER 5, 2009
But the other presenters disagreed, largely arguing that the separate groups have distinct needs. by Market2Lead CMO Kevin Joyce for a good statement of the separatist position.) Tags: software as a service demand generation marketing automation sales automation. See Who’s Afraid of the Big, Bad Wolf?
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Customer Experience Matrix
NOVEMBER 18, 2009
The table below presents a reasonably comprehensive list of demand generation (a.k.a. Tags: demand generation marketing automation software selection demand generation. Here it is. Incidentally, there's one more B2BU session left this year, in Seattle on December 1. I'll be flying cross country to attend, so you could too.)
Customer Experience Matrix
JUNE 5, 2009
Summary: Market2Lead's revised user interface has plenty of refined details. I saw a demonstration of Market2Lead ’s new user interface last December, and they released it in February. It’s a good thing that Market2Lead moved more quickly than I did, because the new interface is a huge improvement. Time flies.
Customer Experience Matrix
MARCH 4, 2009
Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Linear campaigns embedded in larger campaign flows Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 0 0 1 Integrated a/b testing.
Hubspot
JANUARY 7, 2013
If you look at one of our HTML cheat sheet blog posts , you can easily learn what the most common HTML tags mean. Just because you put each of your siblings’ names on their Christmas present doesn’t mean it's personalized to each of them when they open to find the same pair of reindeer-printed toe socks.
Customer Experience Matrix
MARCH 2, 2009
So, having run out of reasons to delay, let me present the results. I tried to find items that could be judged objectively as present or not, without too much evaluation on my part of how well or poorly they had been implemented. (note: this is a slightly revised version of the original post, reflecting vendor feedback.)
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