Market2Lead Marketing Automation Services Presentation Tagging 
Customer Experience Matrix
NOVEMBER 5, 2009
Summary: Marketing automation and CRM systems may eventually converge, but for now marketers need help explaining why they need a system of their own. I hugely enjoyed yesterday’s Boston session of the Silverpop -sponsored B2B Marketing University. Vendors take note.
Customer Experience Matrix
MARCH 26, 2009
Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers. There are two basic approaches to this: use a flow chart, or present a list of steps. If you read this blog regularly (and who doesn't?),
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Customer Experience Matrix
NOVEMBER 18, 2009
One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. Here it is.
Customer Experience Matrix
JUNE 5, 2009
Summary: Market2Lead's revised user interface has plenty of refined details. I saw a demonstration of Market2Lead ’s new user interface last December, and they released it in February. It’s a good thing that Market2Lead moved more quickly than I did, because the new interface is a huge improvement. Time flies.
Hubspot
JANUARY 7, 2013
If you want to convince your visitors that you offer a top-of-the-line service that will benefit them, then your site should be just as top notch and useful. If you look at one of our HTML cheat sheet blog posts , you can easily learn what the most common HTML tags mean. Personalize and target your content. 1) Segment your lists.
Customer Experience Matrix
MARCH 2, 2009
(note: this is a slightly revised version of the original post, reflecting vendor feedback.) So, having run out of reasons to delay, let me present the results. I tried to find items that could be judged objectively as present or not, without too much evaluation on my part of how well or poorly they had been implemented.
Customer Experience Matrix
MARCH 4, 2009
Usability Items for Complex Marketing Programs (note: this is a slightly revised version of the original post, reflecting vendor feedback.) This post will complete the demand generation vendor usability scores by looking at items that contribute to usability for complex marketing programs. Multiple scores per lead.
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