Market2Lead Positioning Salesforce.com Vendors 
Customer Experience Matrix
DECEMBER 20, 2012
The deal makes obvious sense, in that it gives Oracle a much stronger position in the fast-growing B2B marketing automation industry*. Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. Okay, now we can talk about Salesforce.com. Wouldn’t that be nice?
Customer Experience Matrix
JUNE 30, 2010
It's one example of how vendors are now competing to attract new users. This will put substantial pricing pressure on vendors who, in many cases, are already struggling to reach sustainable margins. Once this was accomplished, LoopFuse was in a position to charge lower fees to its paying clients as well.
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Customer Experience Matrix
NOVEMBER 5, 2009
Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. Vendors take note. Is Salesforce.com a threat to vendors of marketing automation solutions? by Market2Lead CMO Kevin Joyce for a good statement of the separatist position.)
Customer Experience Matrix
JUNE 2, 2011
If I were more on the ball, I would have noticed that May 25 marked a full year since Oracle bought the intellectual property* of high-end B2B marketing automation vendor Market2Lead. Although Oracle doesn’t use the term, this is very consistent with the revenue management concepts described by other B2B marketing automation vendors.
Online Marketing Institute
JULY 31, 2009
However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Would love to get your $.02.
Customer Experience Matrix
FEBRUARY 13, 2009
At that time, I posed a set of specific questions to the demand generation vendors in the Raab Guide. My original approach in the Guide had simply been to ask vendors whether they had a separate company table in their system. But let’s say that leaves you with a dozen vendors, and you use some gross criteria to select the top three.
Customer Experience Matrix
JULY 3, 2008
I still think that’s the case, but did revisit the topic recently in a conversation with Ken Rudin, CEO of on-demand business analytics vendor Lucid Era. These are supported by standard connectors to Salesforce.com, NetSuite (where Rudin was an advisory board member) and Oracle Order Management. Problem(s) solved, eh?
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