Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation
Customer Experience Matrix
DECEMBER 20, 2012
The deal makes obvious sense, in that it gives Oracle a much stronger position in the fast-growing B2B marketing automation industry*. Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. Okay, now we can talk about Salesforce.com. Wouldn’t that be nice?
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